If you ask Joe Pellman about his love of all things Indy, be prepared for a lengthy conversation. As the leader of the Life In Indy image marketing and talent attraction initiative, Joe is tasked with managing the strategy and development of the LifeInIndy.com lifestyle blog, as well as creating and maintaining a public marketing asset library to help showcase unique stories and perspectives across the Indianapolis region. Prior to his current role, Joe led the award-winning marketing and communications team of the Indy Chamber. His career background includes previous experience in business and politics, serving in marketing and management roles in Indianapolis and his native state of Ohio. Joe lives with his wife Jessica and son Finn in Zone 2 of Meridian Kessler, a wonderful midtown neighborhood just north of downtown Indy.